Q&A booklet on electric cars
We designed this 12 page A4 booklet to fit within BEUC’s brand guidelines, while reflecting illustration styles that had featured in earlier publications produced by another agency. We developed a clean, contemporary design with images that reflected electric car ownership.
Although this is a short document, it contains a lot of data and charts. BEUC were originally nervous about recreating these, as they were concerned that doing so risked introducing errors. However, we were able to reassure them that our quality-control measures would mean that no mistakes slipped through. They were very pleased with the finished result and agreed that the recreated graphics were superior to the originals, which had not been professionally designed.